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A Memo to the CEO
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10 Big Trends That Define Corporate Strategy
 

Are you in the right frame of mind to cope with the future? Here's what should be driving your leadership agenda.

  1. Transformational thinking abounds. Analytics is hot, for example: I outline in my "What comes next" document seen to the right, why we need to think GoogleCar, iPlane, or WalMart Hip Replacements!
  2. It's all about growth. Food production must double in 20 years to keep up with population demand. New billion-dollar markets are appearing everywhere, due to new scientific discovery and demographic change. While some organizations are managing for short term crisis, smart leaders stay focused on growth.
  3. Time to market and hyperinnovation rules! R&D cycles have collapsed ; consumer choice evolves at furious rates. Hyper-innovation will come to challenge your ability to keep up with changing expectations
  4. Increasingly short product lifecycles. Expect nano-lifecycles to become the norm for most products and services -- and that you will be measuring product lifecycles in months rather than years
  5. Massive skills specialization. Increasing specialization will come to challenge your ability to compete - which might mean that you'll increasingly have to "go narrow"
  6. Skills agility defines success. Expect that a skills shortage might make this an even bigger challenge -- how will you source the talent in a world in which specialized talent is becoming ever more scarce?
  7. The hollow company. Organizations are hollowing out -- and you might not be ready for the impact that comes from these smaller, faster, more nimble competitors.
  8. Agility and operational excellence is key. Short term decisiveness has become critical -- yet you are likely still suffering from aggressive indecision. Todays' survivors focus on agility and how to get things done.
  9. Reinvention rocks. The Goggle Car, personalized medicine, upside down innovation in retail: these are just a few of the big, transformative trends that are changing industries today. Change today is seismic, massive, and far reaching -- no one is immune. Long term insight is one of the most important corporate cultures to re-establish, and yet so many are lacking an understanding of 'what comes next.'
  10. Innovation rules. You can't face a fast future with an old culture. Tomorrow's winners are aggressively flattening today, putting in place the collaborative team that will define their success tomorrow.
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